A Personal Journey, A Shared Mission

I know how it feels to sit across from a doctor and hear the word cancer.

I was in my forties, fit and health-conscious, and suddenly facing something that didn’t make sense. That moment pushed me to start asking deeper questions—not just about my diagnosis, but about how we approach health in general.

The more I learned, the more I realised how many people are living in the dark when it comes to their own bodies. We wait until something breaks before we act. We guess instead of test. We treat symptoms, not root causes.

That’s why I founded Wild Atlantic Health—to make prevention smarter, supplements simpler, and personalised health more accessible. I wanted to build something that helps people make confident choices about their well-being, before problems start.

It’s not just about products—it’s about empowerment.

Thank you for being here and for taking this step toward your own wildly healthy life.

Jon Amm
CEO and Founder

Our Philosophy

  • Know Your Body

    No more guessing. We believe real health starts with understanding your body—from personalised testing to practical insights.

  • Trust the Science

    Every formula we create is backed by research and functional medicine. No hype. Just ingredients that work.

  • Keep It Natural

    We use naturally sourced ingredients and sustainable packaging—good for you and better for the planet.

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Meet the Team Behind the Mission

We’re a small but passionate crew of health advocates, science nerds, creatives, and community builders—united by one goal: to make better health simple, personal, and sustainable for everyone.

Jonathan Amm

CEO & FOUNDER

Lindsay Shorten

OPERATIONS MANAGER

Justin Plunkett

CREATIVE DIRECTOR

Backed by Science. Guided by Nature.

For over 30 years, researchers and health professionals have been advancing a smarter way to care for our bodies—one rooted in functional medicine, where the goal is to prevent issues before they start. That approach inspires everything we do.

We combine personalised testing, expert insights, and clean, effective supplements to help you make informed choices every day. No guesswork. No overwhelm. Just better tools to support the real you—your energy, your mood, your long-term wellbeing.

When science meets simplicity, health becomes something you can actually manage—and even enjoy.

The Status Quo Has Got to Go

We’ve been taught to wait until something goes wrong before we take our health seriously. But that’s not good enough anymore.

The truth is, many chronic issues—fatigue, poor sleep, inflammation, burnout—start long before diagnosis. And too often, people are told it’s “just part of getting older.”

We don’t buy that.

You deserve to feel good now. With the right tools, real insight, and high-quality nutrition, better health isn’t a mystery—it’s a habit.